Harshvardhan Mishra
Explained: The 2025 Internet Meme, Google Easter Egg, and Viral Slang
In late 2025, the number “67” isn’t just a number anymore — it’s one of the biggest viral cultural trends online, complete with slang usage, dictionary recognition, and even a hidden Google Easter egg. Here’s a complete breakdown of what it is, where it came from, and why everyone seems to be talking about it.
What Exactly Is “67”?
“67” — often written as 6-7, six seven, or just 67 — is a viral internet meme and slang expression. Importantly, it has no official meaning or definition the way traditional words do. Instead, it functions like a playful, nonsensical expression that has spread rapidly across social platforms like TikTok, Instagram Reels, YouTube Shorts, and X (formerly Twitter). (Wikipedia)
The phrase is widely used without a clear definition, and that’s part of its charm — it’s meant to be absurd, ironic, and humorous rather than logical or literal. (The Times of India)
Where Did the 67 Trend Come From?
The origins of this viral trend trace back to multiple sources:
1. A Viral Song Lyric
The phrase first gained attention from the rap track “Doot Doot (6 7)” by artist Skrilla, which features the repeated lyric “6-7”. (Wikipedia)
2. TikTok and Social Media
Once the song was shared on TikTok and other short-video platforms, people began using the phrase in memes, edits, and humorous clips — especially mashups with basketball content. (Wikipedia)
3. Basketball Boost
Clips featuring NBA player LaMelo Ball — who is 6 feet 7 inches tall — further helped spread the meme by linking the number to recognizable content and edits, pushing it into mainstream meme culture. (Wikipedia)
4. The “67 Kid”
One viral moment involved a young fan at a basketball game repeatedly shouting “six seven,” which became a separate viral clip and helped cement the phrase in internet culture. (Wikipedia)
What Does “67” Mean?
Here’s the key point:
✔ 67 doesn’t have a fixed, serious meaning — it’s intentionally ambiguous.
✔ It’s often used as playful slang or a humorous filler expression, similar to how some earlier memes like “skibidi” or “yeet” caught on without a strict definition. (Wikipedia)
Some people interpret it loosely as expressing things like:
- ambiguity
- randomness
- a vague feeling of “something like that”
- or simply a fun phrase to say in videos
But ultimately, its meaning largely depends on context — and part of the joke is that it can mean almost nothing at all.
“67” as 2025’s Word of the Year
In October 2025, Dictionary.com named “67” (pronounced “six-seven”) as its Word of the Year — a surprising choice because it isn’t a traditional word or simple definition. (The Times of India)
- It was recognized not for meaning, but for cultural impact and how widely and rapidly it spread. (Jagran)
- The editors described it as capturing a mood or energy in online communication, even without a clear semantic definition. (Jagran)
This represents a shift in how language evolves in digital culture, where the impact of slang and memes can be as influential as established words.
Google’s Hidden 67 Easter Egg
As the meme exploded online, Google added a playful Easter egg connected to “67”:
- If you type “67” or “6-7” into the Google Search bar and press Enter, the results page will briefly shake or animate. (The Economic Times)
- This isn’t a bug or glitch — it’s a deliberate Easter egg feature celebrating a moment in internet culture. (Amar Ujala)
- It’s similar to Google’s other hidden tricks (like searching “do a barrel roll”), and it reflects how the company sometimes acknowledges popular online trends in lighthearted ways. (The Indian Express)
This feature works on both desktop and mobile browsers, and many users have shared reaction videos or screenshots on social media. (The Economic Times)
Why This Trend Matters
“67” illustrates how internet culture rapidly shapes language, even to the point where:
- A number becomes a viral meme
- Dictionaries recognize it as influential
- Major technology platforms create Easter eggs based on it
For linguists, sociologists, and marketers alike, “67” shows how memes can spread beyond jokes into broader cultural significance.
Final Takeaway
“67” is less about meaning and more about shared experience. It’s an inside joke carried by millions of users across platforms, fun because it defies logic. Its rise to prominence — from a song lyric to a meme, slang, and even a Google Easter egg — is a fascinating glimpse into how language and culture are evolving in the digital age. (Wikipedia)
